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Youth of Caribbean Origin - and food culture

There is a rumour  going around that  some Caribbean youth actually prefer  fish and chips to Caribbean food.    Although this is not a widespread belief,  it does ring true for some, and these are reasons why.

Not enough exposure is given to Caribbean food and drink.   Unless youths have a grandparent, parent or other people around who regularly cook it, or extol its virtues,  then of course fish and chips or the Big Mac  will be more familiar to them.     Youths simply do not have it very often, because their parents very rarely cook it at home.    Unfortunately many 2nd and third generation West Indians, who were either born here or largely bought up here really do not take the time or effort to live this very important part of their culture.   Also with many grandparents migrating back to the Caribbean,  so much of our culture is going back with them.      Sunday lunches where 3 generations get together as now not as common as it used to  be.       Caribbean Food Emporium tried to find a three- generational family who regularly come together for a typical Caribbean Sunday lunch, for a BBC documentary about food.    We are still looking.

Time is a factor.   The parents who themselves might have experienced some Caribbean cooking at home when they were younger, now do less of it since it takes longer to cook.    Apart from speed being a factor  convenience is also an issue.  There are certainly not as many Caribbean food Take Aways as there are Fish and Chips shop.    So for many youths, there is no choice about what you can obtain quickly.  If your nearest available shop is 5 miles away, unless you are a die-hard cultural purist where nothing else but some rice and peas and oxtail will cure your craving  you are unlikely to travel to this shop on the bus.     If your family has a car you are might make it more often.    Some Take Aways have started doing home deliveries,  but once again, this would be within a particular radius.    

Caribbean Food has not yet made an impact in the amount  packaged convenienced foods available in the supermarkets.     Patties are available in a few of Tescos supermarkets.       Marks and Spencers have recently introduced a Caribbean option in the Café foods range.    Sainsbury's were also doing a version of Hard Dough Bread.

There is a cost issue.    Some ingredients are more expensive to buy.   Sweet potato for instance is anything from 75p per pound, whereas white potatoes are from 20p per pound.     A complete take away Caribbean meal for one would be more expensive costing say £5 compared to £3 for a KFC or fish and chips.     However some elements are cheaper, such as a patties, or dumpling and saltfish.   Price comparisons are better if cooking at home though, since rice is the same price however it is cooked, (the English way, or using Caribbean seasonings)  same with chicken and so on.  

Another factor is that the media is not giving enough exposure to Caribbean Food.   The black media in particular do not think it important enough to have a food feature in every publication, every week.    I weekly comb through the Voice and New Nation and Caribbean Times  for information on Caribbean Food and regularly find nothing.    Black web sites will have general news, music, business, sport and dating/chat sections but no food section.   Do Caribbeans not eat?   It seems that it has been assumed that readers are not that interested in  food.   I think this is a shame.    They could be continually educating about our food and also  helping to build up the Caribbean Food Industry.    

Youths of all cultures all over the world enjoy the main fast foods, such as MacDonalds, Pizza, KFC.   This does not mean however,  that their own cultural food is not important to them.  

However when youth go to Caribbean weddings, most are very happy to have the rice and peas and curry coat, jerk chicken and fried fish.    Many fantasize about having this more often.      If the family unit makes a fuss about a good Sunday lunch,  then Rice and peas and chicken it is, with possibly macaroni cheese, plantain, coleslaw, roast potatoes and more.   Yam and green banana admittedly do not quite grab the tastebuds in the same way as chips might.   But even yam and green banana can be made exciting, it depends on how it is cooked.

There is some progress.   Even school dinner planners are adding Caribbean style dishes to menus for school children in areas of a sizeable West Indian population.   Jerk chicken and rice and peas have been observed on the menu.    Patties are available in some places, such as pubs and clubs.   

Parents have a duty to teach their children about Caribbean Food - whether they are from mixed or pure parentage.    There is a vast range of dishes,  so there are bound to be some that are liked.   Youth of all backgrounds enjoy plantains, fried chicken, dumplings, patties, saltfish, rice and curry goat.  

So in conclusion these are some pointers to  what could be done about this issue:

  • Parents should educate youths at home about Caribbean Food
  • Parents should cook Caribbean food at least 2-3 times weekly,  or get a Take Away,  or patronize Caribbean Restaurants.
  • Schools should inform about Caribbean Food as well as other foods.
  • The black media should have a weekly focus section on Caribbean food,  restaurants and Take-Aways.
  • Caribbean Food Businesses should raise their profile, by regular press releases, and advertising.   There can never be too much positive publicity.
  • Caribbean Food Businesses should break into the mainstream market, with packaging.   We want to see a section for Caribbean Food in the supermarkets, just as we can see large sections for Indian food,   Chinese Food, and Italian Food.   
  • We need to see more Caribbean Food Establishments opening up - with great decor,  great service,  as well as delicious food to make it accessible for far more people.

In 5 years time,  I don't want to be singing the same song.

(C)   D. Grant  August   2002

 
 

 

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