Moneygram Survey 2002

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Caribbeans living in Britain appear to be in danger of losing their culinary Traditions

Here are results of a research held by international money transfer company, Moneygram.

Number of people surveyed 500
Ethnic Origins of people surveyed African - Caribbeans
Age range of those surveyed 18 - 65
Location of those surveyed London and Leeds

There were positive as well as negative results.

Positive

72% believe eating food from their ethnic group is an important part of their ethnic culture.
67% preferred the taste of Caribbean Food.
60% of 18-25 year old Caribbeans said they would like to eat more Caribbean food than they currently do.

Negative

33% preferred the taste and convenience of eating British Food.
40% of 18 - 25 year old Caribbeans said they would like to eat even less Caribbean food than they currently do.
47% of 18-25 year old Caribbeans surveyed admitted that they had never or rarely ever eaten Caribbean foods.
83% of 18-25 year old Caribbeans said that they did not want to learn how to cook Caribbean food.

 

Interesting Facts  

(200 Caribbeans were asked what there favourite foods were.

39% preferred British Food
21% preferred Indian food to traditional Caribbean Food
17% preferred Italian Food
8% preferred Caribbean food over anything else.
Chinese Food or Nando's would probably score favourably.

Do the findings of this research mean black people are becoming too British?   Mukta Kaul - Money Gram's marketing manager states,

"It is hard to say whether Caribbeans are becoming more specifically British.  I think that it's the British that are becoming more multicultural.  The Brits are perhaps adopting more and more elements of the  Caribbean culture.  Black and white Brits want to go for a curry after a Friday night out.   These findings show that food is not such a big issue for the younger generations here.   It shows that most people would rather go and watch a football match, than go to a cooking class, and the same can be said with regards to all the other ethnic groups that our research has covered."

Source: New Nation Newspaper - 12 August 2002

Well you know what they say about statistics.  Lies, Damn Lies and Statistics.

These facts should cause some concern.   However a wider survey should be taken in order to confirm the results found.

Caribbean Food Emporium response

   

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