|
How
to start a Business
Decide on what business you want to start.
Visit shops, or organisations with similar business. Don't discuss
you aims, just visit as a customer and observe.
Do some market research. Ask anybody whether they would
consider going to a shop such as yours. Start
with family and friends, and move on to complete strangers.
A questionnaire is a good tool.
Can you start your business from home first. Advantages,
feel out the market before any major expenditure.
Can you start your business while you are still in your present job?
Advantages some guaranteed income while you test out the market.
Jot down initial ideas, and expansion opportunities.
If a premises will be needed, look at a few empty premises in
your chosen area. Find out rates.
Do draft costings for your proposed business. How much will
you need to set up? How much will you expect to make.
Write a Business Plan.
This
is the most vital document required prior to the setup of a professional
business. A well written and original Business Plan will
actually enable you to get funds for your business. Another
benefit of the Business Plan is that it helps you to organise your ideas
for the venture. It should:
-
fully
describe what you want to do
-
set
out the strategy and action plan,
-
identify
priorities
-
identify
requirements, both financially and otherwise.
The
Business Plan should not be too long, nor should it
be too short if you intend to make an impression, and require a substantial
amount of money. Even if you do not intend to borrow
money, banks still insist on seeing a business plan before they
will let you open a business account. It is possible
to run a small business from a personal account, but banks are
not too keen on this. They want to know about your business.
The
original Business Plan will be a benchmark for identifying the
performance of your business, after one year. The business
should then be analysed, and a new business plan formulated.
Raise finance
Open a business account.
Acquire premises. Work with builders, shop fitters, Decorators,
Electricians....... to set up business to your requirements. Acquire
fixtures, fittings, equipment and furniture.
(Have some reserve source of finance, because if you've ever watched
the Trouble at the Top Series on television, you will see that
budgets always over run at this stage.)
Meanwhile..... Organise publicity and advertising.
Order professional stationary.
Open with a bang.
(C)
D. Grant April 2002
|