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Caribbean
Cuisine Seminar Report
The Caribbean
Cuisine Seminar held at the Savoy Hotel on Sunday 1st June marked a
turning point in the Caribbean Food Industry. Organised by Caribbean
Food Emporium, those attending were informed and inspired by the esteemed
speakers. A good number of business people from the industry came together,
many meeting for the first time even if they had been in business 25
years. The networking aspect cannot be over-emphasized. This is an important
part of business, getting to know who is out there, doing what, for
whom.
Ra Hendricks – as chair of the seminar - posed the question that with
the billions of pounds spent on Food and Drink in the UK annually, is
the black community benefiting from this? Ra of Tansie Mango Smoothies
(You have to try that drink) had an example of a supermarket brochure
which had appeared in one of the black newspapers, advertising a selection
of their products. Not one of the products were of Caribbean or other
ethnic link. He highlighted that the newspaper should have ensured that
black products were represented in the brochure before accepting the
insert to the paper.
Apart from the networking aspect, the event proved invaluable for a
number of reasons. We heard from Mark Dalgety who inspired us with his
tales of eventual success after having a desire to start in business,
but had no money. The banks initially said no. We also heard from Errol
Drummond of Sunrise Bakery in Birmingham, whose father started the business
in 1966. Such longevity (37 years) in a black business in the UK needs
to be lauded and applauded.
Wade Lyn of Island Delight Patties, Birmingham, spoke of his commitment
to professionalism and staff welfare among his staff of 40. The patties
found in Tesco, Sainsbury, Safeway and Asda are manufactured in his
factory in Birmingham. His aim was to continue to grow the business,
introducing new products regularly, and to ensure 99.9% fulfilment of
orders, all over the country.
Caribbean Food and Drink companies in Birmingham had started to meet
and discuss issues, and help each other over the last year. They had
formed a food cluster, similar to the Asian Food clusters. Hopefully
the days of working in lonely isolation with little support will be
over for many.
Peter Richards, of Westminster Kingsway College informed us of the new
NVQ in Caribbean Cooking which will start in September 2003. As a day
release course, it was hoped that many existing chefs in the industry
would take up the opportunity for formal training, in order to make
their skills more marketable. He also informed us of his involvement
in the 3 Caribbean Masterchef competitions.
Julia La Ronde from Norwich introduced Sisserou, a well-packaged alcoholic
drink made of coconut milk, cream and rum. She later provided tasters
of the drink, which was an instant hit. The product is a West Indian
version of Baileys, and is bottled to her special recipe in Eire.
Mark Davis of Phillips Foods has a processing plant in Shropshire producing
packaged chilled or frozen Caribbean food. Harrods are taking his products.
He has a deal with an airline to supply for their flights to and from
Jamaica. It was good to hear of innovation within our community.
Dawn Grant, the director of Caribbean Food Emporium spoke of progress
made, over the last year, with contacts from around the world, and the
extra business that had come in for manufacturers, suppliers and restaurants,
and caterers of Caribbean Food, purely because of the website. (www.caribbeanfoodemporium.co.uk).
Also announced was the Nominations scheme for the best Caribbean Restaurant,
the best Take Away, the best Pattie, the best Chef, the best Caterer
and the best Supplier was launched for the Awards show which will be
held at the Caribbean Food and Drink Conference 2003 (23rd November).
This will encourage those in business, and help to raise standards.
Closing date for nominations is the 21st September, 2003 which is also
the date for the Caribbean Food and Drink Expo.
Secondly, the event heralded the announcement of a new association of
Caribbean Food and Drink Companies called Caribbean Cuisine Consortium
– CCC. It is an organisation for all who are enthusiastic about Caribbean
Food and Drink, and wish to see its profile raised. Annual subscription
is £40. The Chair – Richard Simpson, Proprietor of Cummin Up chain
of Take Away and Restaurants, and Floyd Millen, Director of ROTA, and
associate of Crown Pops spoke powerfully about the aims of CCC, and
priorities for its first year.
CCC aims to encourage economic growth and selective buying in the black
community. More quality Caribbean Food businesses are needed to fulfil
the present and expected rise in demand. It is also time the black community
started to help to build its own businesses in a more pro-active way.
The independent retail market is 90% owned by the Asian community. Even
the Turkish communities are retailing food they know nothing about.
We can already see that in many areas, Asians own superstores selling
black hair products which of course they do not use themselves. And
like lambs we wonder into the stores and give them our hard earned cash,
and get scrutinized in the process. Examine Green Street Market, West
Green Road, and Stroud Green Road if you need evidence.
All caterers, proprietors, and staff of Caribbean Food Establishments
are welcomed as affiliates to CCC, and will benefit by the widespread
publicity campaign that will be undertaken to raise the awareness in
the UK of Caribbean Food. Free advertising will continue on the Caribbean
Food Emporium Website. More information about CCC is detailed below.
The Savoy Hotel treated us to a Caribbean themed buffet of open sandwiches
on various types of bread. Ham and pineapple, Mango and Avocado, Salted
Cod & Mayonaise, Roast Beef & Mustard, with cocktail patties
supplied by Port Royal Patties, followed by Tropical fruit brochettes.
The Savoy version of Carrot juice was an interested concoction. I think
we’ll have to arrange a training session with the esteemed chef Anton
Endelman to show him how to do a carrot juice to knock your socks off.
Anton has some experience with Caribbean cuisine. When I innocently
asked him if he had any experience with creating a Caribbean themed
meal, he kindly informed me that he had participated in a series about
Caribbean Food with Floella Benjamin about 6 years ago. (Which of course
made him an expert?!) Floella, who was also at the seminar, informed
me that he had created a wonderful Caribbean meal for a function she
had at the Savoy, and could recommend his Ackee and Saltfish Souffle.
He also impressed the Trinidad Prime Minister with his culinary forays
into Caribbean food.
Any Hotel which Caribbean Food Emporium uses, have to create Caribbean
themed menus for our delegates. This is all part of spreading the word.
We use 2 hotels per year, but most of our events or meetings (of which
there have been 9 so far this year,) are held in Caribbean Restaurants.
D. Grant, June 2003
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